The Problem
Havahart® offers a wide range of cage traps in different sizes with various features and price points. The problem this trap guide solves is the ability for a consumer to compare traps within a streamlined hierarchy of features. This required understanding the consumer’s mindset, guided by insights from Google Analytics and Hotjar heatmaps.
The Solution
The trap guide introduces the 5 sizes available, from X-Small to X-Large. These tabs are followed immediately by the types of pests they’re recommended for. Below that, there are expand/collapsible sections with descriptions of features offered–for example, a timed release. A comparison table shows the types of traps with their door design (1 or 2 door), weight, and dimensions.
(Please note, the live site may have changed since this feature originally went live in 2020. The "Internet Archive" link below will take you to a live preview of the site section as I designed it.)
Mockup
