The Problem
The Safer® Brand Learning Center is a vast resource hub for pest control information. Over several years and with many employees contributing, it became a “junk drawer” and was confusing to navigate. With insights from Google Analytics, my team formed a plan to design a streamlined flow to the most useful resources.
The Solution
I first designed the Learning Center main page, structuring the hierarchy around the three most visited article categories. It then drills down to display articles relating to specific pest issues and scenarios. Towards the footer, I designed ads to highlight useful interactive tools for the typical Safer® Brand consumer.
(Please note, the live site may have changed since this feature originally went live in 2020. The "Internet Archive" link below will take you to a live preview of the site section as I designed it.)
Mockups
