Healthy Champions is a health education initiative provided by Penn State PRO Wellness (via the Penn State College of Medicine). It provides enrolled schools ("Champions") free health education resources, including micro-grants, covering topics like nutrition, physical education, and even health careers.
I created the brand identities for the two newest Signature Events—Keep it in Mind (youth mental health) and Work in Balance (staff wellness).
Since the four existing event logos were designed before I joined—Walk to School Day, Go for the Greens, Move it Outside, and Apple Crunch—there was a visual disconnect.
My challenge was to develop a cohesive brand aesthetic that unified all six events into one vibrant, engaging campaign.
To unify the visual identity of all six Healthy Champions Signature Events, I created a bold, illustrative aesthetic that feels energetic, approachable, and cohesive. Vivid colors and expressive linework bring each event to life while maintaining a consistent visual rhythm across the campaign. This style ties the new events I branded—Keep it in Mind and Work in Balance—seamlessly into the existing family of wellness initiatives.
