Veritas Church Sermon Series Branding

Values-Driven Branding

Veritas Church is a church in Lancaster, PA, committed to forming an authentic community centered on truth, mission, and shared life in Christ. As part of their teaching and outreach rhythm, Veritas regularly develops themed sermon series that invite both members and newcomers into deeper engagement with Scripture.

Deliverable

Illustrated Branding for Sermon Series, Postcard Design, Social Media Graphics, Projection Graphic

Client

Veritas Church

Audience

People in Lancaster seeking a community-driven church, interested in thoughtful sermon topics

Collaborators

Ryan Braught

Challenges

Each sermon series needed to:

  • Clearly communicate its theological theme
  • Feel welcoming and accessible to people unfamiliar with church culture
  • Translate seamlessly across multiple formats (print, social, projection)
  • Maintain consistency while allowing each series its own visual voice

Rather than creating one-off graphics, the goal was to build repeatable, adaptable visual systems that supported teaching and community formation.

Strategy & Approach

For each sermon series, I developed a custom illustrated visual language rooted in the series’ theological focus, using symbolism, setting, and narrative illustration to reinforce the message before a single word was spoken.

Each system was designed to work as a cohesive set, ensuring that someone encountering the series on a postcard, Instagram, or Sunday morning screen experienced the same story and tone.

Outcomes & Impact

The illustrated sermon series branding helped Veritas Church:

  • Create a recognizable visual rhythm across teaching seasons
  • Strengthen first impressions for newcomers
  • Support storytelling and theological reflection through illustration
  • Maintain visual cohesion across print, digital, and in-service spaces

By treating each sermon series as a mini brand system, the visuals became an extension of the teaching itself, reinforcing meaning, tone, and invitation.

Interested in creating a cohesive visual system for your next series, program, or campaign? Let's talk.

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