Victor® Repellent Infographic

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Educational Resource

How to Repel Mice and Rats is an educational, infographic-style landing page designed to help homeowners understand rodent behavior, evaluate repellent options, and take a proactive, multi-step approach to pest control.

Deliverable

Infographic Landing Page

Client

Victor®

Audience

Homeowners and small business owners dealing with rodent activity

Collaborators

Teresa Ellington, Erik Nelson

Challenges

Victor® Pest offers a range of rodent control products, including traps, electronic repellents, and monitoring solutions. Customers often arrive with urgency—but limited understanding of how repellents work or how different methods fit together.

The goal of this page was to educate first, equipping users with clear, science-informed explanations and practical guidance before introducing product solutions.

Rodent control is often misunderstood, and misinformation can lead to unrealistic expectations or ineffective strategies.

Key challenges included:

  • Explaining how electronic and scent-based repellents actually work
  • Addressing common myths without overwhelming users
  • Presenting a clear, actionable strategy rather than isolated tips
  • Integrating product recommendations without undermining trust

The page needed to function as both a learning resource and a decision-support tool.

Strategy & Approach

I approached the design as a visual learning experience, structured around clarity, credibility, and progressive understanding.

  • Concept-first education
    The page begins by explaining how repellents work, including ultrasound frequencies and scent-based deterrents, so users understand the underlying principles before encountering products.
  • Visual explanation of abstract concepts
    Charts, diagrams, and icons help make invisible forces (such as sound frequencies) tangible and easier to grasp, especially for non-technical audiences.
  • A structured, multi-step game plan
    Rather than promoting a single solution, the page introduces a 3-step proactive approach—trap, repel, and monitor—encouraging more realistic and effective pest control behavior.
  • Myth-busting through comparison
    A “Facts vs. Myths” section directly addresses common misconceptions, helping users recalibrate expectations and reinforcing Victor® Pest’s role as an educational authority.

Outcomes & Impact

The page demonstrates how educational design can:

  • Increase user confidence in complex or misunderstood topics
  • Reduce reliance on misinformation
  • Support product discovery through clarity rather than persuasion

By framing rodent control as a process, not a single product, the experience positions Victor® Pest as a trusted expert and partner in prevention.

The project demonstrates how educational infographic design can transform a product-driven landing page into a clear, trust-building learning experience that supports informed decision-making.

Interested in creating educational content that informs, clarifies, and guides action?

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