Branding

Branding systems for mission-driven organizations and small businesses

Bold, expressive illustrated posters above school lockers

FEATURED PROJECT

Illustrated branding system for a statewide school health program

A bold, expressive illustrated system creates visual unity across 6 signature wellness events hosted by Pennsylvania schools

Deliverable

A comprehensive brand system including custom illustrations, digital and print collateral, and unique event logo marks

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Signature Projects

Foundational branding system for a community-rooted local bakery

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Illustrated branding systems for church sermon series

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Foundational branding system for a Lancaster County church

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Illustrated branding system for a coffee roasting company

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How This Works

Approach

Branding, as I approach it, is about building a visual system, not just a single logo image.

It’s the combination of imagery, typography, color, and supporting elements that helps an organization communicate clearly and consistently across touchpoints: print, digital, signage, packaging, and beyond.

This service is best suited for clients who are ready to think beyond a logo and invest in a foundation that supports their long-term growth.

Process

Branding is usually scoped as a flat-fee project completed in focused phases:

  • Discovery & direction: Mapping long-term goals, core values, value proposition, and messaging
  • Visual system development: Visual language, logo mark and variations, illustrated brand elements, color palette, type system, and brand guidelines 
  • Refinement & delivery: Finalizing assets and guidance on how to apply the brand to marketing collateral

Investment

Branding projects are priced based on scope, complexity, and the depth of the system being created.

Foundational Brand System

Starts at: $2,500

Best for small businesses, nonprofits, or programs with a single core brand that need a cohesive, values-driven visual identity.

Comprehensive Brand System

Starts at: $6,500

Best for organizations with multiple programs, events, or initiatives that need visual unity without losing the individuality of each offering.

Next Steps

If you’re exploring branding for a project and want to see if we’re a good fit, I’d love to hear more.

Also, feel free to explore:

Book & Publication Design →

Educational Design →

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