BeWell Manager Toolkit

Educational Resource

The BeWell Manager Toolkit is a digital and print-ready resource created for managers within the Penn State Health system who are responsible for fostering a culture of holistic wellness across their teams and work sites.

The toolkit serves as a practical, approachable guide to implementing wellness initiatives through leadership, modeling, and everyday workplace practices.

Deliverable

Multi-format PDF toolkit

Client

BeWell (Penn State Health)

Audience

Penn State Health managers

Collaborators

Penn State Health Human Resources Staff

Challenges

Translating a long-form Word document into a clear, engaging, and navigable toolkit
Designing for both on-screen reading and print usability
Maintaining consistency with the existing BeWell brand while elevating the presentation
Organizing dense informational content into approachable, scannable sections
Ensuring visual cohesion through intentional image curation, layout, and hierarchy

Strategy & Approach

The toolkit was designed with a clear, editorial structure that prioritizes clarity, approachability, and ease of use. Through intentional sectioning, visual hierarchy, and cohesive typography and imagery, dense wellness content was transformed into a professional, supportive resource that helps managers quickly understand concepts and confidently apply them in real workplace settings.

The final toolkit presents wellness content in a way that feels professional, supportive, and easy to navigate.

Outcomes & Impact

The BeWell Manager Toolkit provides leaders with a clear, usable resource that supports wellness culture at the managerial level. By transforming dense written content into a visually engaging and well-organized publication, the toolkit helps managers more easily understand, reference, and implement wellness initiatives across diverse work environments.

This project demonstrates how thoughtful publication design can translate complex wellness guidance into an accessible, brand-aligned toolkit that empowers managers to lead healthier workplace cultures.

Interested in turning your organization's content into a polished, user-friendly toolkit to engage your audience? Let's talk.

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